Marshall Bruce Mathers III continues to expand his career in all directions, and so far he's failed at nothing. Since his debut Slim Shady E.P. in 1998, Eminem has released four global multi-platinum solo albums. He has played some of the UK's biggest ever shows at Milton Keynes Bowl, and also downsized to theatre venues to perform with his Detroit posse, D12. His acting won him praise in the semi autobiographical movie 8 Mile in 2002, and he still finds time to run Shady Records, home to, among others, 50 Cent. The comedy videos for Eminem's most recent collection Encore (2004) offended Middle America and Michael Jackson in equal measure. And yet still he sells millions of records.