JRR Tolkien
Harper Collins Publishing
The Brief
Drive sales of the limited special edition of the latest JRR Tolkien book. The book is premium special edition limited to 500 signed copies and costs £350 per book.
Deliverables
Hyperlaunch used buzz marketing to firstly research the Tolkien communities online. From this we realized that engaging with the Tolkein enthusiast could drive sales without much marketing spend.
Therefore a comprehensive buzz campaign took place that engaged with key influencers in the target communities
Results
85% of total sales target was met in first 2 weeks by buzz marketing alone
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