Borders
Borders
Borders is a great brand with a passion for books. Our job was to deliver the brand personality, encourage engagement and of course generate incremental sales.
Our solution was to create a viral game that included tactical books launches, site links and a bespoke voucher. This was promoted by a targeted social media outreach campaign.
The result was a universally popular game, a 9% increase in share of voice, over 100,000 voucher downloads and an ROI of at least 8:1
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