Ape Club
Sony Computer Entertainment
The Brief
To create a zany and action packed pan-European site for fans of the ‘Ape’ series of games for the PSP.
The games primary target audience is young gamers aged 7 to 13.
The site needed to capture data for direct marketing purposes and allow Playstation to communicate future releases in the series.
The aim was to create a site that generated Session Times of around 5 minutes per user
Deliverables
Website with DatacaptureOngoing interactive content development to maintain interest
Rich media banners
ECRM – via Email campaign
Results
Hyperlaunch successfully won an eight way pitch with their Ape Club 'Island' concept
Average Session Times on the site have exceeded 8 minutes per user.
Back to case Studies