Hyperlaunch DMG

The rise of Noize

02-06-2009

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You may have noticed we’ve been talking quite a bit about Noize, the specialist social media division of HyperlaunchDMG.  We thought we’d explain a bit more about it to let you know the story behind its creation.

HyperlaunchDMG has been developing and implementing interactive and social media campaigns for eight years now, so much so that we’ve got a real passion for understanding where to find and how to reach audiences of all kinds online.

Our online launch campaign for Harry Potter and the Order of the Phoenix drove it to become the biggest UK film of 2007 and our global social media campaign for Batman: The Dark Knight helped it to over $1bn in worldwide box office takings last year.  We also won several awards including the Grand Prix at the Dadi Awards for our online campaign for the launch of the band Scouting For Girls.

Following these successes, it dawned on us that we needed to do more to highlight the fact that we’ve got a special team with a real talent for making a lot of noise about new products, services and events and for knowing exactly where to direct their efforts to gain maximum results.  And so…Noize was born.

Noize has now developed into a twelve-strong team recently taken over by Harriet Owen, a digital marketing specialist with over fifteen years of experience within interactive content and social media strategy.  In her time within the industry Harri (as she likes to be known) has worked with brands such as Lynx, Persil, BBC, ITV, Vodafone, Reebok, Diageo and Estee Lauder and is responsible for two of the top five most successful social media campaigns of all time for Unilever and Big Brother.

Harri’s expertise along with the knowledge and experience of her team means that Noize is now the centre of excellence for social media, buzz marketing and online PR for our parent company Digital Marketing Group (DMG).

If you would like to talk to Noize about your social media strategy then why not drop Harri a line at harri.owen@hyperlaunchdmg.co.uk or give her a call on 0117 930 8835.