Hyperlaunch DMG

Reputation management – there’s no hiding place online!

22-09-2009

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Like it or not, we are all heading for transparent customer relations. Social networks, blogs and messageboards are becoming open forums for your customers to praise or complain. And once a thread starts it never goes away! Sooner or later every brand will have to face the music.

So what can you do? The first step is to audit what exactly is being said, by who and where. HyperlaunchDMG can produce social media audits that cover over 85% of all social networks. These audits tell you what is being said about your brand and how that compares with the sector and your competitors. We can then track this quarterly and we can even identify your advocates.

This gives a real view of what your customers think of your brand and your service. It’s like surveying an enormous pub.

We then work with brands to deliver short, medium and long term solutions. This might mean addressing complaints head on - most people just want to be listened to and solutions are often easy to implement. It could mean encouraging participation within an existing CRM process. It could even be an advocacy programme. Or maybe it’s an outreach campaign through social media that gradually changes brand perceptions.

Most likely it’s a combination of all these things.

HyperlaunchDMG are already supporting CRM programmes with brands like Autoglass, Air Miles, Sea France, Fitness First and History Channel.
HyperlaunchDMG can create a comprehensive bespoke social media audit for your brand quickly in just 2 - 4 weeks. And this will  include outline recommendations on issues to tackle both in-house or externally.